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Our Purpose and Strategy

Our expertise, products and services make us a bank. Our people, purpose, values and culture make us ANZ.

Our strategy

For nearly 200 years ANZ has evolved to meet the needs of our customers and the changing market.

Through the ANZ 2030 strategy, our ambition is to unlock our potential to win the preference of customers, shareholders and the community.

Our strategy is guided by four strategic pillars:

Customer First. With market leading, customer segment focused propositions, we aspire to raise the standard of every digital and human interaction for our customers.
Simplicity. To set the market standard for productivity and efficiency, we will deliver organisational simplification, divest non-core assets and reduce costs.
Resilience. Leading the industry in trust, safety and risk management, we will adhere to the highest standards of non-financial risk management and strengthen end-to-end
accountability across the bank.
Delivering Value. To sustainably improve our financial performance, we create lasting value by delivering growth and results that matter for out stakeholders.

In delivering these priorities, we are supported by our core enablers: our culture, our people and technology.

ANZ 2030 is mapped out in two phases, the first - across FY26 and FY27 - is about delivering on immediate priorities in order to get the basics right, including a substantial improvement in productivity and initial investment for growth.

In the second phase - across FY28 and FY29 - we will see accelerated growth and outperformance.

In both phases we will be continuously improving our returns and delivering value for our shareholders.

Our purpose

Our Purpose is to shape a world where people and communities thrive. It explains ‘why’ we exist and drives everything we do at ANZ, including the choices we make each day about those we serve and how we operate.