ANZ launches new brand direction - Your world, your way
In May 2015, ANZ took the next step in building a global brand with specific focus on the Asia Pacific region.
Evolving from our Patrick Jane campaign, our new brand proposition is inspired by the fact that we are a bank with humanity, with people - our staff, customers and the community - at the centre of everything we do. Just like the human shape in our logo’s symbol.
Our new brand positioning, Your world, your way, elevates this theme, reflecting how ANZ can help people make the most of their opportunities, in order to live the life they want.
Our new campaign features inspiring individuals who are leaders and pioneers in their fields.
Check out the inspiring stories on ANZ Your World, our new website designed to bring you stories that motivate you in every-day life to ideas that inspire you to start something new.