Adapting
Read storyGrowing business during a crisis
Within the first few weeks of lockdowns, they had to let go of employees at their Moorabbin factory and retail stores nationally were shut.
However, shortly after, a doctor friend of Sharon’s asked her to make a scrub set, as there was a limited supply of Personal Protective Equipment (PPE).
Sharon recalls the moment demand for their washable, hospital-grade PPE started snowballing and a new direction for the business appeared in ‘fellahealthwear’.
“I’m a pharmacist by profession, with many friends in the medical industry. After the first request, I received another, and another, and now we’re making and distributing thousands of scrubs and gowns to GPs,
dentists and hospitals. We’ve hired back all of our staff and have never been busier,” says Sharon.
David credits the move into making PPE to his wife’s optimistic nature and tendency to ‘think outside the box’.
“Changing direction wasn’t easy,” says David. “It needed us to have intestinal fortitude and complete dedication to what we thought was the right move for our business.”
“The road ahead is going to be tough. While we’re doing well at the moment, we are uncertain about what the future holds, so we need to remain adaptable and agile in response to what may come next from the pandemic.”
Banking through times of change
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